evangotlib:

christinebeardsell:

While standardizing where and how a brand integrates across each show within your program may make the project ‘s workflow easier, it also makes the brand integration more easily ignored. Mix and match a combination of integration methods throughout the show’s duration focusing on the brand’s goals, the type of show content, and, most important, the audience’s response.

Recommended reading.  Great point about the call to action.  This crucial campaign component is often left out of custom band integration programs, significantly reducing ROI and efficiency metrics.  You MUST remind the consumer to TAKE ACTION.