Let's talk about video advertising

Aug 20

$128,220

peterfeld:

ohhleary:

meredithnyc:

How much it costs for one full-page/full-color ad in VOGUE

(via)

That’s their open, one-time rate. If you run all year, you get a full page for the low, low price of  $114,116.

And since it’s Conde Nast, these rates are all non-negotiable.

Worth it. Conde weathered earlier recessions by never negotiating on the rate card, well-known company policy, smart — for a lot of advertisers, being in Vogue is not optional. There are lower rates for cross-title buys (which is a high proportion of what you see advertised). You reach people in print in a way no other medium can match.


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