Aug
20
“More and more premium video content is moving online and attracting audiences; we see this manifest in an increase in the duration of the average video, up 26% in a year. Online video isn’t just Mentos in Diet Coke (although it will always be in part about virality and democratization of content creation); increasingly, consumers are looking online for sporting events, live news, and to catch a missed episode of their favorite program. EMarketer reported that U.S. online video ad spend would hit $850 million this year, up 45% from ‘08 in the softest advertising economy I can recall. Because we all know that the dollars follow the viewers, and the viewers are, I daresay, literally streaming to online video.”
MediaPost Publications Online Video Is Still Hot! 08/19/2009
