Aug
18
“New research from comScore and dunnhumbyUSA shows online advertising is as good as TV advertising, at least when it comes to supporting the marketing of products in the consumer packaged goods category, according to a story in Media Buyer Planner. A survey of consumers in grocery store loyalty programs found such products get on average a 9 percent boost from online ad campaigns, compared to an 8 percent lift from traditional TV ad campaigns.”
Study: Online CPG ads as effective as TV - FierceOnlineVideo
