Aug
18
“‘We don’t do advertising any more. We just do cool stuff. Advertising is all about achieving awareness, and we no longer need awareness. We need to become part of people’s lives and digital allows us to do that’”
UK marketing chief Simon Pestridge about Nike’s broadening digital philosophy (via mattjessell)
Brand experience and brand-enabled experiences are going to be big. I believe that video is uniquely positioned to play into this trend. Think the PBS model: “This episode of Charlie Rose has been brought to you by Exonn-Mobil.” People love brands that support the things they love in life.
