October 2009
8 posts
“Demand side-networks move beyond the realm of performance marketing and begin to...”
– What The Rise Of Demand-Side Ad Networks Means For Publishers | paidContent
Very sensible post by NYT’s VP of R&D operations. The essence of agency demand platforms is extracting efficiency out of online by focusing on audiences, data and automation. It’s a good thing and this direction he...
2 tags
“Hulu Accounts For Almost 20% Of Online Video Revenue”
– Silicon Alley Insider, October 5, 2009
“I imagine large modern day ad firms talk about Hulu and Youtube in the office...”
– @vlkun
In terms of wondering how to get consumers’ attention and engagement — yes. In terms of the percentage of budget spent — no.
(via himmelsblog)
This will change. Is changing.
(via mikehudack)
Mike beat me to it. I was going to add “Not yet, but soon.” (via evangotlib)
“Online ad buys dollar totals for first half of 2009 broken down by sector:...”
– TechCrunch (via tedr)
“If the Internet has taught us nothing else, it has taught us that:
1....”
– Stackoverflow, Advertising and the Ethics of a Free Lunch ~ C for Coding (via everythingismedia)
I think people do sometimes like advertising. Nike+ is advertising. People love it. Home Depot makes how-to videos that are advertising. People love it. Advertising can be executed in a way that...
“At first there was a “crisis in measurement” due to the scarcity of data, said...”
– New Media Explosion Upends TV Ratings System In U.S.
Chaos is good. (via evangotlib)
Chaos is not good. Maybe it’s good for insurgents — we’re simpler — but ultimately it’s not good for the industry. We need solid measurement standards. We’re getting there,...
September 2009
9 posts
“You might think that having an auto account isn’t what it used to be. Not...”
– Advertising: Which to Pitch? Ad Age’s Auto-Account Guide - Advertising Age - News
We’ve been spending a lot of time in Detroit and in California talking with import auto folks. Auto spending is coming back in fourth quarter and in 2010. We can all be part of America’s...
“The UK has become the first major economy where advertisers spend more on...”
– Internet overtakes television to become biggest advertising sector in the UK | Media | The Guardian
we all knew this day was coming…it will be a lot of fun when this happens in the US market. (via bijan)
This is fantastic. Unbelievable. We knew this day would come, but I didn’t know it...
“paidContent: Google relaunched the DoubleClick Ad Exchange last week. What’s...”
– Interview: AOL’s Levick: Still Shopping; Ad Exchange Model Not A Fit
Well said. We have to remember that our jobs on the media sales side are about delivering value and ROI to our advertising partners. At the end of the day all that matters is how many razor blades, cars, TV’s, etc. did my brand...
Developing a Brand Content Video Integration... →
evangotlib:
christinebeardsell:
While standardizing where and how a brand integrates across each show within your program may make the project ‘s workflow easier, it also makes the brand integration more easily ignored. Mix and match a combination of integration methods throughout the show’s duration focusing on the brand’s goals, the type of show content, and, most important, the audience’s...
“NBC says it’s facing media reality, that big audiences are getting harder...”
– Jay Leno: New TV Show a Gamble for NBC - TIME
The Future of Video Advertising (mediapost) →
rafimama:
This article is nails several topics. I am particularly pleased to see that in topics 4 & 5, the blogger points to brevity and interactivity in both video content and advertising. This is where ‘Hotspotting’ is going to turn some heads.
First Intel-Powered Convergence Device Being... →
Can Hulu’s High Prices Hold? →
Hey, Check Out The Future Of Television! →
August 2009
57 posts
“One of the problems the industry has is that the creatives can’t talk to...”
– Colorado Students to Learn Digital From Alex Bogusky
This is such a terrific idea. Cheers to Crispin for once again flexing their innovation muscle.
“A publisher can and should price their inventory at levels that will meet the...”
– Publishers Are Killing Web Advertising’s Potential With Misguided Pricing | paidContent
Great article by Jim Spanfeller on ad pricing on the web. I highly recommend reading the whole piece. Not all new information, but very well presented.
MediaPost Publications: The Deal Storm That... →
Every minute, 10 hours of video is uploaded to...
fuckyeahfacts:
(source)
Submitted by betterversionofme
“Teens are not abandoning TV for new media: In fact, they watch more TV than...”
– Key teen media trends
“Teens watch less online video than most adults, but the ads are highly engaging...”
– Key teen media trends
The Technology Chronicles : YouTube's path to... →
“Jamie Dimon, the CEO of JPMorgan Chase, considered by many to be the...”
– READ ALL ABOUT IT - New York Post
“Everybody in America was talking about TV early in 1949, though comparatively...”
– WSJ Sightings: New-Media Crisis of 1949
“Ah, so this is the bold new future, and a potential savior for dying...”
– Brow Beat : Back Adswards
“The FT estimates the cost to build the video screen into magazines was...”
– Brow Beat : Back Adswards
fimoculous:
Why has no one yet invented that “skip commercial” button for online video?
Because then no one would be able to afford to make the online video you’re watching. Unless you were willing to pay for it.
“Google Inc., which has struggled for nearly three years to turn YouTube into an...”
– YouTube Pumps More Ads Into Lineup - WSJ.com
$128,220
peterfeld:
ohhleary:
meredithnyc:
How much it costs for one full-page/full-color ad in VOGUE
(via)
That’s their open, one-time rate. If you run all year, you get a full page for the low, low price of $114,116.
And since it’s Conde Nast, these rates are all non-negotiable.
Worth it. Conde weathered earlier recessions by never negotiating on the rate card, well-known company policy,...
“More and more premium video content is moving online and attracting audiences;...”
– MediaPost Publications Online Video Is Still Hot! 08/19/2009
“Now that Google’s (GOOG) video-sharing site YouTub is finally figuring out...”
– YouTube’s New Plans To Keep Users Hooked (GOOG)
“NBC posted an early look at the pilot of its upcoming show Community online, but...”
– NBC premieres Community first on Facebook, not Hulu or NBC.com - TV Ratings, Nielsen Ratings, Television Show Ratings | TVbytheNumbers.com
“Broadcast network television upfront buying for the 2009-10 season is expected...”
– Broadcast Network Upfront to End Down 22 Percent
“CBS will run what it is calling the first video ad to ever run in a magazine.”
– CBS Brings Video Ads To Print; Won’t Save Magazines (CBS)
Crazy! They’re actually going to be inserting video — real video — in copies of EW. The ad will be using technology from Americhip and will support up to 40 minutes of playback.
“The concept of “TV Everywhere” won’t reach critical mass until perhaps 2014,...”
– CBS Interactive’s Smith: Authentication’s Not Around The Corner | paidContent
2014! Even worse than 2012!
Contentinople - Steve Donohue - Lack of Standards... →
These guys are predicting the launch of TV Everywhere in 2012. “Maybe even 2011.” They think they’re being optimistic.
TV Everywhere is going to take a while to happen, but initial trials and initiatives will happen sooner. Comcast will get some things done this year. Time Warner and a few others will maybe roll out some tests in 2010. But don’t expect this to affect...
“New research from comScore and dunnhumbyUSA shows online advertising is as good...”
– Study: Online CPG ads as effective as TV - FierceOnlineVideo
5 tags
“‘We don’t do advertising any more. We just do cool stuff. Advertising is all...”
– UK marketing chief Simon Pestridge about Nike’s broadening digital philosophy (via mattjessell)
Brand experience and brand-enabled experiences are going to be big. I believe that video is uniquely positioned to play into this trend. Think the PBS model: “This episode of Charlie Rose has...
3 tags
“Search is Google’s core function, and it’s become quite important on YouTube as...”
– YouTube Changing Masthead to Emphasize Search (via interestingsnippets via infoneernet)
4 tags
“As a brand creating videos for the web, you have a lot to say — messages...”
– How to Hit the Spread in Online Video - Advertising Age - DigitalNext
2 tags
“As I looked down at my iPhone yesterday, I saw that three apps had been updated....”
– Online Video: The Business Without a Business Model - ClickZ
I agree that there isn’t enough innovation in online video right now. That’s because the industry is in the midst of major consolidation. At the moment everyone’s trying to find the right business model and the right...
4 tags
“Sohrab Vossoughi believes in love — the love marketers must create when...”
– Ziba’s Sohrab Vossoughi on Creating Customer Experiences - Advertising Age - CMO Strategy
It strikes me that not nearly enough marketers believe in love.
7 tags
“Comcast Corp. said Thursday Discovery Channel will be participating in its...”
– Discovery to join Comcast’s online video trial - BusinessWeek
This may end up becoming a meaningful challenge to YouTube and Hulu. Comcast has now signed up 24 networks to participate in its “On Demand Online” initiative, which is basically “TV Everywhere”.
5 tags
“More than 157 million U.S. Internet users viewed online video during the month...”
– Online Video Viewing Reaches Record Audience | WebProNews
“It’s usually this time of year when the fashionable woman’s...”
– September Fashion Magazines Unfashionably Skinny