Let's talk about video advertising

Oct 7
“Demand side-networks move beyond the realm of performance marketing and begin to focus on delivering reach and frequency against a designated target, measured in GRPs (gross rating points). Clicks diminish in importance. The media plan matters a lot, because the affinity of audiences for specific websites deepens the impact of brand advertising. Marketers meaningfully shift their TV dollars online with greater confidence because online delivers something they understand and need to achieve their brand objectives. At long last, audience truly becomes the basis for both planning and buying online. This is the best outcome for publishers.”

What The Rise Of Demand-Side Ad Networks Means For Publishers | paidContent

Very sensible post by NYT’s VP of R&D operations. The essence of agency demand platforms is extracting efficiency out of online by focusing on audiences, data and automation. It’s a good thing and this direction he imagines is where I would like to see it go.

(via everythingismedia)

A bit dense, but not wrong.


Oct 6
thatgirlallison:

itsemilywoolf:

nice graphic showing the difference between advertising then and advertising now
via @amongmany

thatgirlallison:

itsemilywoolf:

nice graphic showing the difference between advertising then and advertising now

via @amongmany


Oct 5
“Hulu Accounts For Almost 20% Of Online Video Revenue” Silicon Alley Insider, October 5, 2009

“I imagine large modern day ad firms talk about Hulu and Youtube in the office like the guys in Mad Men do about TV”

@vlkun

In terms of wondering how to get consumers’ attention and engagement — yes.  In terms of the percentage of budget spent — no.

(via himmelsblog)

This will change. Is changing.

(via mikehudack)

Mike beat me to it.  I was going to add “Not yet, but soon.”

(via evangotlib)

“Online ad buys dollar totals for first half of 2009 broken down by sector: Retail advertisers (20%), Telecom (16%), Leisure Travel (6%), Financial Services (12%), Automotive (11%), Computing (10%), Consumer Packaged Goods/Food Products (6%), Entertainment (4%) and Media (4%) made up most of the rest.” TechCrunch (via tedr)

Oct 2

If the Internet has taught us nothing else, it has taught us that:

1. Advertising pays for otherwise free services;
2. People don’t like advertising; and
3. Advertising works.

These conflicting forces always cause consternation […]

Stackoverflow, Advertising and the Ethics of a Free Lunch ~ C for Coding (via everythingismedia)

I think people do sometimes like advertising. Nike+ is advertising. People love it. Home Depot makes how-to videos that are advertising. People love it. Advertising can be executed in a way that offers actual value to people. Or it can be executed in a way that’s annoying and valueless.


Oct 1
“At first there was a “crisis in measurement” due to the scarcity of data, said Alan Wurtzel, president of research and media development at NBC Universal, which is 80-percent owned by General Electric Co. But now, he said, content providers are “drowning in data.” Broadcasters, content providers and advertisers including consumer products giants Unilever and Procter & Gamble Co are all trying to adapt.”

New Media Explosion Upends TV Ratings System In U.S.

Chaos is good.

(via evangotlib)

Chaos is not good. Maybe it’s good for insurgents — we’re simpler — but ultimately it’s not good for the industry. We need solid measurement standards. We’re getting there, but progress is slow.


evangotlib:

This is what an ad sales guy likes to see in the morning…

We’re coming back, baby!  I’m seeing more and more “Experienced salesperson wanted” signs in store windows.  Not scientific by any measure, but I hadn’t seen signs like that for a year.  Until now.

evangotlib:

This is what an ad sales guy likes to see in the morning…

We’re coming back, baby! I’m seeing more and more “Experienced salesperson wanted” signs in store windows. Not scientific by any measure, but I hadn’t seen signs like that for a year. Until now.


Sep 30
“You might think that having an auto account isn’t what it used to be. Not only is the industry having its worst year in decades, but two of the top domestic companies have been in bankruptcy, and most automakers are cutting fees and marketing costs.” Advertising: Which to Pitch? Ad Age’s Auto-Account Guide - Advertising Age - News

We’ve been spending a lot of time in Detroit and in California talking with import auto folks. Auto spending is coming back in fourth quarter and in 2010. We can all be part of America’s industrial recovery. Let’s help sell more cars.


“The UK has become the first major economy where advertisers spend more on internet advertising than on television advertising, with a record £1.75bn online spend in the first six months of the year.”

Internet overtakes television to become biggest advertising sector in the UK | Media | The Guardian

we all knew this day was coming…it will be a lot of fun when this happens in the US market.

(via bijan)

This is fantastic. Unbelievable. We knew this day would come, but I didn’t know it would be so soon. America is next. You’re on notice.


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